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William Rast may have primarily gained repute under its founder, Justin Timberlake's name, but the brand has since established a reputation in its own right as a purveyor of premium ready-to-wear denimwear. Inspired by America's denim heritage and biker culture, it aims to create a 'new American denim culture', using imported denim and contemporary tailoring to create its sophisticated and versatile casualwear. Feminine but with an urban feel, the brand's clothing has been designed to complement its hallmark denim. Think simple tops with edgy detailing, luxe basics and fitted jackets to be worn with cutting-edge jeans.