Wewood brings together eco entrepreneurs and a passion for Italian watches, offering 100 percent wooden timepieces that have been responsibly and sustainably made. Most of the watches are produced from scrap wood, intricately crafted into stylish, classic timepieces and combined with state of the art technology. The brand was established in 2010 and plants a tree for every watch that is sold, with the aim by 2020 to plant a million trees. Wewood has also developed a range of other lines. This includes a selection of sunglasses with the same distinctive style, but made from cotton, in a variety of contemporary and vintage style designs.