Encapsulating Japanese minimalism, Uniqlo is a brand based on the simple enjoyment of clothes. Launched in 1985, Uniqlo's range of stylish basics has led them to become the most popular clothing store in Japan. Now selling their wearable unisex clothing worldwide, Uniqlo is a brand with universal appeal. Uniqlo LifeWear goes beyond fashion, designed to look great season after season, the label celebrates androgyny and simple style through classic cuts and quality denim. With every shade and style of denim on offer, pick up a pair of Uniqlo jeans for the ultimate in comfort and affordability.