In 2004, designer Philip Stephens created Unconditional as a small men's knitwear label in Soho, London. A women's collection was added two years later and the brand has continued to grow ever since, with Unconditional now a familiar sight across the international fashion weeks. The label's unmistakable look combines a laid-back tone with a spike of edginess, favoring natural and ethically produced fabrics. Unconditional dresses blend street style with grace to create a sophisticated yet relaxed feel. From day to night and from season to season, Unconditional is a brand that will hold strong.