It is Sweaty Betty's unique combination of luxe fabrics and sports inspired designs that has created a cult following the world over. Founded in 1998 by design duo Tamara and Simon Hill-Norton, the brand has expanded over the years from a single store in Notting Hill to 30 stand alone stores nationwide scooping up awards along the way. Sports retailer of year, Entrepreneur of the year and Drapers best single Etailer are just a few of the industry awards that the brand has picked up over the years. The unmistakably British brand enjoys international success and is recognized for luxurious sports apparel and accessories that exude class. Whether it's a waterproof parka, a yoga vest or a stylish thermal top, this Sweaty Betty edit has something cool and contemporary to complement your chosen sport.