Stella McCartney is the eponymous luxury label launched in 2001. The label reflects the views of its founder 'Stella McCartney 'a lifelong vegetarian, choosing not to use fur or leather in any of the label's collections. Sustainability and ethical values are at the heart of the brand, while the signature aesthetic is one of masculinity meets femininity. Even the line of evening gowns nods towards the label's penchant for sharp tailoring, with structured floor-length gowns of an architectural feel.