French fashion designer Sonia Rykiel has been dazzling the fashion industry since the 60s. Celebrated for her pioneering inside-out stitching techniques and quirky silhouettes, each new season collection continues to offer up playful, slogan-splashed trademarks. Diffusion line Sonia by Sonia Rykiel is the youth-centric range, launched to critical acclaim in 1989. Youthful mini dresses, playful T-shirts and bold hues cleverly represent the brand's signature. Sonia by Sonia Rykiel clutches are imbued with a downtown-chic attitude. Bold hues and modish detailing lend themselves to a directional statement while sumptuous leathers and clean lines represent premium sophistication.