California-based label Sold Design Lab was launched in 2009. Offering up premium denim in a range of innovative fits and cuts, the unique brand uses revolutionary technology to craft second-skin-like pants for all occasions. Sold Denim jeans bring off-duty looks right up to date. Flattering and superbly tailored, each essential staple is imbued with a contemporary flair. Bold hues and distressed details offer a modish take on classic forms while staying true to a relaxed, easy-to-style charm.