From luxe California lifestyle label Joie comes Soft Joie 'a secondary line aiming to ramp up the comfort-factor while still keeping aesthetics easy-going. Launched in 2010, the diffusion is renowned for its wide ranges of relaxed core closet components. Collections of Soft Joie dresses deliver all you need for a well-rounded wardrobe, influenced by vintage, travel and carefree beach-bound days. Super-soft fabrics are this label's signature, here delivered into everything from sweater dresses to flowing maxis. Ideal for dressing up from Am to PM, Soft Joie dresses are the choice of any woman with an eye for the effortless.