Yuvi Alpert originally started designing jewelry while in college at the University of Miami. After moving to New York in 2008, Alpert began Ruby Kovo and the line quickly took off. In 2012, the company changed its name to Ruby Kovo from Ruby Kobo. With a bohemian air and a cutting-edge sophistication, the label offers a personal experience through layering unique jewelry. Find your perfect addition to ensembles with Ruby Kovo jewelry collections. From necklaces adorned with horns, hoops and balls to beaded bracelets, these pieces will slot seamlessly into all wardrobes.