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Taking inspiration from a trip to Costa Rica, accessories label Pura Vida was founded by two Southern Californian friends Griffin Thall and Paul Goodman. After a chance encounter with two locals who were selling colorful bracelets on the street, the collections of Pura Vida jewelry today continue this authentic bohemian aesthetic. Focusing on creating entirely unique friendship bracelets adorned with quirky charms, Pura Vida jewelry is perfect for the modern woman.