The New Scotland slogan 'share your pride, wear your roots' provides a good indication of what this brand is really about. The label was set up by two brothers who live and breathe their Scottish heritage, from the fashion traditions through to the music and sports such as curling. The label has an active aesthetic that blends together the demands of a fashionable finish with the need for comfort and functionality. The knitwear range from New Scotland features a range of knits, from waffle knit cashmere through to ultra thin, lightweight designs. Bold shades, color blocking and stripes give the designs their unique feel.