From its roots in a Los Angeles vintage store in 2006, Nasty Gal has grown in breadth and influence, officially established as a clothing brand in 2012. This is a label with a super confident aesthetic, body conscious designs that are intended to flatter and showcase the female form, particularly aimed at younger women who are venturing into fashion for the first time. The style is exciting and often trend driven and the broad range of different designs has opened up the label to a wider market than just women in their late teens and early twenties. The range of rings from Nasty Gal includes intricately detailed pieces, as well as statement rhinestone designs. A broad selection of different metals is incorporated as well as pearls, gem stones and novelty motifs.