The Nasty Gal brand is not for the shy and retiring, in fact it is a label that is intended to be as 'badass' as the women who wear it. With its bold and youthful aesthetic, Nasty Gal is trend driven and designed for body confident women who understand their own shape and know how to dress it properly. The label is fairly unique in that it was only established in 2012 but is already a much loved name for individual design that is cool without conforming. The brand is aimed at young women in their late teens or early twenties but many of the looks translate to different markets. The bracelets line includes many directional designs, from box cuffs through to motif bracelets, hand pieces and vintage items.