Built on a passionate approach to design, clothing brand Naked was launched in 2010 by Joel Primus. Since its inception, the label has become internationally acclaimed for its use of super-soft European fabrics. Unrivalled in comfort, the brand prides itself on impeccable design and distinctive quality. The collections of Naked dresses are sophisticated, sleek and flattering in every regard. From basic tank styles to racer-back cuts in understated shades, invest in a new closet staple with Naked dresses.