New York-based Modern Vice was launched in 2011 by Jordan and Jensen Adoni. With a name that summarises the brands sensibilities 'provocative, contemporary and profound 'Modern Vice has garnered fans the world over drawn by its tailored and enthusiastic approach to footwear. Bringing a wearable urban aesthetic to trend-aware design, this range of Modern Vice sneakers emphasizes all that makes the brand iconic. Sneakers with hidden heels make knockout statements, while rubber high-tops project an ultra-modern cool. Edgy, feminine, and fashion forward, Modern Vice sneakers don't compromise.