Launched in 2008, MM COUTURE forms part of the Miss Me brand. Representing a contemporary flair, the range is designed to accentuate flowing, natural beauty and femininity. With full ranges of ready-to-wear apparel, the secondary line caters to the more formal, chic side of the Miss Me customer. MM Couture dresses are progressive and superbly fashion-fashion forward. Both short and long dresses are brought up to date by novel textures, adornments, embellishments and draped structures.