Soia & Kyo stands for a refined and simple approach to design. Founded in 2004 by Ilan Elfassy, the highly coveted brand cleverly stays true to an effortlessly stylish signature while evolving to meet the needs to its continually growing clientele. Instantly recognized by contrast trims, asymmetric collars and oversized buttons, the venerable label champions both European sensibility and North American cool. Men's Soia Kyo clothing ranges offer up the perfect balance between fashion and comfort. Though understated in form, each staple piece is rich in quality fabrics and luxury wearability. Lyst's timeless edit features functional outerwear and jackets for all modern wardrobes.