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Launched in 1991, Silver Jeans Co. is a premium denim line from Manitoba, Canada. Founder Michael Silver created the company with the aim of producing luxury, must-have jeans at a competitive price point 'his first model, a unisex jean called the 'Frisco', went on to sell two million pairs among fashionistas worldwide. Always high-quality, accessible and easy-to-wear, men's Silver Jeans Co. clothing is your ticket to an impeccable off-duty look. You'll find everything from smart, straight leg indigo jeans to slouchy, distressed styles, keeping you effortlessly on-point whatever the occasion.