Combining fashion with function, it’s no wonder River Island's men's jeans are so covetable. The brand’s commitment to expert craftsmanship endures, with each piece using materials such as denim. River Island is renowned for creating highly wearable, well-made jeans. The label is committed to delivering pieces that are not only expertly crafted, but look good and are fully functional, too. If there's any brand who can make timeless, wear-forever jeans, it's River Island. Once you’ve invested in a denim item, regular maintenance is a must. When it comes to a fabrics like denim, it is important to care for it properly to keep it in good condition. We advise checking the care label inside your garment before attempting to clean. Properly caring for denim will make sure your favourite style lasts longer. To maintain fit, it’s recommended to wash denim every 3-5 wears rather than every time you wear them. Turn inside out and always use a cold water cycle to preserve the nature of the fibres, retain the colour and to protect against fading. Dryers can cause shrinking, so always hang up denim to air dry. Even if care instructions include dry cleaning, do so sparingly as it is not usually recommended. Discover and shop the latest collection of jeans available from River Island.