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Established in 1948, River Island is a major London-based fashion retailer known for its up-to-the-minute, affordable and youthful fashion. Beginning its life as a small store selling fruit, vegetables and knitting wool in the East End of London, the brand now operates from over 300 stores throughout the world. Eccentric colors and retro shapes are the focus of River Island sunglasses. This diverse and versatile range provides cool summery style whatever the occasion.