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Combining fashion with function, it’s no wonder River Island's men's jeans are so covetable. River Island takes particular care in sourcing the finest materials for its range of jeans, so expect pieces made from denim. Jeans from River Island are the finishing touches your wardrobe has been missing. Combining a minimalist design with expert craftsmanship, it’s easy to see why this collection is so popular. Denim jeans need to be cared for properly to ensure they stay looking their best. Everyday care will go a long way in maintaining your denim jeans, and we suggest checking the care label on each individual piece and follow the instructions carefully. It is worth noting that before denim is washed, the dye from your indigo pieces may rub off on light-colored fabric, leather and upholstery. To make color last longer, wash inside out with cold water, with like colors. As heat from a dryer can breakdown elastic and fibres, always let denim air dry. Store by hanging up by the back belt loop, which will avoid any unnecessary creasing or stretching of the fabric. Discover our huge selection of the brand’s jeans to find your perfect look.