Give your jeans collection an instant upgrade with on-trend additions from River Island. Available in a wide range of colors and styles, these jeans are built to last from materials such as denim. Available in a variety of colours and designs, River Island's jeans will work as well with your weekday workwear as they will with more casual looks. There's a reason River Island's men's jeans are so covetable! Once you’ve invested in a denim item, regular maintenance is a must. There are steps you can take to keep your denim jeans in good condition. We would always recommend following the specific instructions on the care label that is stitched into every garment. The longevity of denim often comes down to how it’s cared for, and we recommend only washing every three to five wears to help maintain fit and colour. Always turn denim inside out first before using a gentle cold-water cycle on the machine and a mild detergent. Always allow to air dry, and avoid tumble drying as the heat can cause shrinkage as well as breaking down elastane. Discover and shop the latest collection of jeans available from River Island.