Italian menswear brand Obvious Basic was founded in Bergamo, Italy, and has become known for its slick and sophisticated collection of casualwear. The aim of Obvious Basic is to elevate the everyday and add panache to every outfit 'be it an off-duty or in-office ensemble. Look to this brand for Italian swagger. roll-neck sweaters are available alongside relaxed tailoring. The Obvious Basic portfolio also includes a line of beachwear, boasting short swimming trunks in a range of bold colors.