The New Balance brand was founded in 1906 in Boston, where it made its name creating comfortable, arch-supporting footwear. Since then, the brand has grown to receive international acclaim, still well-known for its striking sports footwear. The label also offers ready-to-wear sports options and accessories with the brand's signature bold aesthetic. Backpacks feature vibrant colors from orange to lime green and fuchsia, with contrast panel detailing and plenty of practical compartments. The New Balance backpacks are designed with comfort and functionality in mind.