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Lucky Brand was established in 1990 and is a denim brand that has expanded out into a wide variety of other lines too. The label sees jeans as a true blue American icon and has given denims a special place in its heart, something that necessarily requires some creativity and very high quality standards. As a result, the jeans from Lucky Brand are beautifully made and come complete with playful details and personalized touches. The brand also makes accessories 'shop the line of bags from Lucky Brand for a selection of messenger bags, cargo leather backpacks and leather cross-body bags.