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Combining fashion with function, it’s no wonder London Sock Company's men's underwear are so covetable. Each piece is crafted with care using materials like cotton, and every detail is carefully considered. The label merges functional, comfortable qualities with its signature design aesthetic to create pieces that will work for a range of occasions. They’ll look great dressed up or down, ensuring there is something to suit every occasion in the label’s reliable collection. Once you’ve invested in a cotton item, preserving the fabric is a must. With the right care, cotton underwear can last for years. We suggest checking the care instructions for the specific item before washing. As cotton lacks natural anti-bacterial and odor-resistant properties, it requires more frequent washing. Whether it is made from pure cotton or a cotton-blend, any garments that contain cotton are prone to shrinkage when exposed to heat. To prevent items from shrinking, always follow the instructions on the care label carefully and machine wash at a temperature of 30°C or below. Avoid tumble drying to allow cotton to air dry flat away from direct sunlight instead. Choose from a wide range of underwear in London Sock Company's selection. There’s something here for everybody.