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Giovanni Losani, owner of a successful clothing store in Perugia, created the first Losani knitwear laboratory in 1940. Met with almost instant international acclaim, the company moved to a larger location and Lamberto Losani took over from his father. Thanks to his flair for new trends and innovative interpretation of the cashmere industry, the brand grew in popularity. Men's Lamberto Losani clothing today is the ultimate in refined Italian luxury. From T-shirts and shirts to exquisitely knitted sweaters, these pieces are must-haves for all modern men.

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