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Launched in 1996, Kenneth Cole Reaction is an accessible diffusion line from the illustrious American ready-to-wear label Kenneth Cole. Its focus is on expressive footwear, accessories and fashion for the independent-minded customer, showcasing everything from men's Kenneth Cole Reaction backpacks to satchels, sneakers and shoes for all occasions. Today, men's Kenneth Cole Reaction backpacks reflect a deft blend of form and function, featuring innovative, ultra-practical compartments, lightweight materials and durable construction. For a weekend away, a city break or an outdoors adventure, these pieces are an effortless choice.