Juicy Couture was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997. Influenced by the lively lifestyle of its native Los Angeles, Famed for its velour sweatshirts and pants, the brand and its clothing is energetic and with a youthful attitude. Juicy Couture sweats are comfortable with a distinctive, fun element. Crafted with the label's iconic use of velour, these sweats are instantly recognizable. Choose pieces in an array of colors, from vibrant tones to black.