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Founded by Moroccan-born entrepreneur, Joseph Ettedgui, Joseph began life in the 70s as a boutique on London's Kings Road, before the namesake brand was established in 1982. Boasting refined, capsule collections, the brand is known for its quality closet staples including premium workwear and luxury basics, ideal for effortlessly stylish looks with a minimal aesthetic. From merino wool crew-neck sweats to cashmere hoodies and knitted shorts, Joseph sweats are the epitome of luxury, laid-back style. In premium, raw materials from soft cashmere to crisp cotton, these sweats are anything but ordinary, complete with fuss-free finishes to keep everything clean and cool.

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