Originally a 1970's, Moroccan-founded, multi-brand London boutique 'responsible for bringing the likes of Margaret Howell and Katharine Hamnett to the fore 'Joseph struck out on its own, launching an eponymous line in the early 80s. Collections were premium in quality, minimal in aesthetic and spoke of well-heeled polish. Throughout the 90s Joseph was the go-to for fuss-free, pared-back, everyday essentials. Today, Creative Director Louise Trotter keeps things fresh and modern with a steer that is firmly anchored in contemporary cool. Cut a sleek and polished dash at your next smart occasion with Joseph pants.