Swedish brand J. Lindeberg was established in 1996 with the intention of providing an effective bridge between fashion and function, offering designs that cater to an active contemporary lifestyle. The idea was to build a brand for consumers who were aware and looking for designs that would fit around the demands of a modern life while at the same time still looking fantastic. The label has developed numerous different ranges, from men's and women's clothing lines, through to golf and ski wear. Some of the sports collections have been worn by some of the best athletes in the world, ensuring that the brand has achieved recognition for its technical ability, as well as the stylish aesthetic. The range of clothing from J. Lindeberg includes slim leg jeans, textured cotton sport shirts, bomber jackets and distinctive dip-dye shirts.