Appealing to the creative and expressive dandy about town, HTC 'Hollywood Trading Company 'expertly interprets the past for the present with a wide and varied selection of edgy, rock and roll-inspired wares. Born in the 90s on L.A's laid-back streets, HTC consistently combines a love for history with a passion for reclamation. The label creates and finishes many products by hand, producing on-point, practical style staples which boast a fashionable, love-worn vibe. No cool, city-ready closet is complete without great-fitting, good-looking denimwear. Enter men's HTC jeans. These relaxed styles are perfect for cutting a nonchalant, downtime dash.