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Combining fashion with function, it’s no wonder Howlin' By Morrison's men's underwear are so covetable. Each piece is crafted with care using materials like wool, and every detail is carefully considered. Underwear from Howlin' By Morrison are the finishing touches your wardrobe has been missing. If there's any brand who can make seasonless, wear-forever underwear, it's Howlin' By Morrison. Once you’ve invested in a wool item, preserving the fabric is a must. In order to keep wool in its original condition for longer, we recommend checking the care label on each garment, as some will be dry clean only, and others hand wash or machine washable. The first step in taking proper care of wool garments is to always turn inside out before washing, which will help slow down any pilling or wear of the fabric. Most wool is washable, with the main exception of structured pieces like suits, jackets and blazers, which are best spot cleaned. Some wool is suitable for machine washing, once it has been turned inside out and put on a 30°C gentle cycle. To minimize the risk of shrinkage, it is advised to soak in cold water before you put in the machine. Turning wool garments inside out and gently reshaping before air drying flat will keep them in tiptop condition. Knitted items should not be hung, instead fold and store out of direct sunlight in a cool, dry place. For quality underwear that surpasses trends and seasons, look no further than Howlin' By Morrison. Shop the brand’s latest collection now.

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