Combining fashion with function, it’s no wonder Heron Preston's men's jeans are so covetable. Each piece is crafted with care using materials like denim, and every detail is carefully considered. Specialising in elevated essentials that are made to last, the label’s range has something to suit every shopper. Heron Preston demonstrates an ongoing commitment to form and function with its top-quality range of jeans. Denim items are a great investment, and it pays to care for them properly. Ensure your denim jeans stays beautiful for years to come by cleaning and storing it properly. We would always recommend checking the care label inside your garment before attempting to clean. Washing your denim as infrequently as possible will keep it looking better, fitting better, and lasting longer. After three to five wears, or even biannually for some raw or selvedge styles, is ideal. Turn the item inside out to prevent excessive fading and colour loss, before putting them on a cold-water spin cycle in the machine with a mild detergent. Avoid using a tumble dryer, instead hang your garment indoors to air dry naturally. For jeans that are sure to see you through the rest of the season, shop the collection today.