Modern, dynamic and progressive, General Idea is an edgy streetwear company launched in Korea in 2003. Designer Bumsuk Choi is the creative force behind the brand, bringing together high-fashion styling with a utilitarian aesthetic across men's General Idea T-shirts, sweats, tailoring and outerwear. Expect the unexpected from the latest men's General Idea T-shirts. This thoughtful collection delivers everything from leather inserts to baseball-inspired shapes and bright shots of color, lending a unique twist to minimalist designs. From sheer panels to graphic prints, these pieces will lend renewed direction to any off-duty closet.