BCBGMAXAZRIA was established in 1989 by the legendary Tunisian fashion designer Max Azria. With its launch the label was intended to redefine designer clothing by offering the same standards of style and quality but made accessible and more open to incorporating fashion trends. The initial inspiration for the launch was to create the perfect dress but from those humble beginnings the brand has grown into a broad offering covering everything from footwear through to evening clutches. The jewelry range includes a line of necklaces, each one with a bold statement charm. Designs feature eye-catching stones, mesh chains and woven collar styles.