ASOS started in the late Nineties and was originally called AsSeenOnScreen. It was a clothing website where fashion fans could purchase clothes they'd seen on their favorite celebrities. Soon the e-tailer grew beyond the long-winded name and beyond strictly celebrity-inspired style to become the world's number one online clothing brand for young women. Led almost-entirely by catwalk trends and made wearable by ASOS' expert team of designers and stylists, ASOS is the go-to label for fast fashion fans. With lines for both men and women, ASOS is growing all the time. This collection of men's ASOS collection necklaces provides off-duty finishing touches for day and night.