Referencing youth culture, Brice Partouche's brainchild, Parisian label April77 masters the art of effortless style with its ultra cool collections that have garnered the label a cult following. Think leather biker jackets, printed shirts and denim gilets. Channeling a rock and roll attitude throughout its line, the label excels in creating an artfully undone style with a rebellious edge. When it comes to its line of pants, this translates to faux-leather pants, spray on skinny jeans in distressed denim and Western style jeans finished with metal appliqués and leather tassels. Epitomizing downtown style, April77 is a name to know.