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Alternative Apparel is a lifestyle brand for men and women with a focus on creating its range of apparel and accessories using sustainable processes that impact the environment as little as possible. Founded in 1995, the Georgia-based label bridges the gap between fashion and the environment, using a blend of cotton, recycled polyester and natural rayon derived from organic originals to produce essential style staples. For an accessory to carry the essentials, a holdall from Alternative Apparel is a must-have, made in eco-friendly materials and classic-contemporary shapes.