Lulu Kennedy founded collaborative label Lulu & Co with the aim of scouting new designers from London's large talent pool. Alongside limited edition collections that celebrate these new designers' skills, Kennedy calls on her friends in the industry to create capsule lines for the brand. Guest designers have included Jonathan Saunders, Louise Gray and Jamie Morgan. Eclectic and ever-developing, Lulu & Co specializes in daywear and party dresses. Exuding the cool and laid-back attitude of London, Lulu & Co tops range from slogan T-shirts to chic blouses in playful prints. Easily styled for day or night, these tops are an investment in the future of British fashion.