Founded by Jonas Bevacqua and Robert Wright in 1999, Californian label, LRG (Lifted Research Group) communicates a cultural message through fashion. Adorning their on-point pieces with environmental motifs or symbols of primitive people, Bevacqua and Wright appeal to downtown types who have something to say. Donating a proportion of all sales to charity, LRG is the no-brainer choice for the socially conscious, stylish urbanite. Whether you're city centric or aprÃ¨s sport, LRG sweats make for an on-point, coverup choice. These cool styles are as versatile as they are great looking, making them an excellent, weekend reach for.