Founded in 1983 by Franco Moschino, Italian label Moschino is famed for its insouciant and playful approach to fashion. The brand expanded to include the diffusion line, Love Moschino, which remained true to the main line's irreverent cool. Its use of vibrant color, statement prints and quirky detailing is evident in the label's clothing range. Everything from skirts and T-shirts to knitwear and coats, are reimagined with a contemporary twist. Expect graphic-printed T-shirts and a recurring use of bows across jumpers, jackets and shirts. Look out for Love Moschino's iconic heart motif, which lends a signature touch to almost every piece.