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Diffusion line Kenneth Cole Reaction was launched in 1996 by the iconic American designer Kenneth Cole. Channeling the free-spirited innovation of its parent brand, the collections of Kenneth Cole Reaction dresses are bold, expressive and imbued with a cool, downtown vibe. Working with bright colors, premium fabrics and directional cuts, the floating and feminine pieces in the Kenneth Cole Reaction dresses range are perfect for both dressing up and down.