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The Kenneth Cole brand began life back in 1982 with the mission statement of producing lines of fantastic footwear. It is a label that has a distinctive urban chic aesthetic that naturally lends itself to contemporary design, from the original footwear collections for which the label became famous, through to the new additions of clothing and accessories that have turned this into a complete life style brand. Kenneth Cole Reaction is a younger, fresher take on the main label style and is a great option for those who are looking for slightly edgier clothing and accessories. Shop the range of beach wear from this sub label for tunic cover ups in prints or stripes, crochet one-pieces and a selection of plus size designs.