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Launched in 1996, Kenneth Cole Reaction is a diffusion line from the iconic eponymous label Kenneth Cole. Channeling the free-spirited innovation of its parent brand, the line offers up bold, expressive collections of Kenneth Cole Reaction bags, footwear and clothing with a cool, downtown vibe. Sumptuous leathers, bright colors and directional shapes come together to create Kenneth Cole Reaction bags. From studded black styles to boldly colored backpacks, these outfit additions are perfect for the contemporary woman.