Innovative and a key label in modernizing womenswear, Joseph was founded by Casablanca-born retailer Joseph Ettedgui. The designer radicalized how customers interacted with fashion in the early 70s. Through his boutique, the designer showcased fresh styles and designers of the time. Fast forward to today and Joseph is still a frontrunner within the fashion industry. Joseph tote bags are artistic and striking. With crisp designs, these bags are the perfect accompaniment for the fashion-forward individual.