Alessia Giacobino is dedicated to creative and technical forms, boasting experience in interior design, a degree in Architecture and her own Jo No Fui label. Having founded the Italian brand in 2000, Giacobino has become one of the world's most interesting talents with an unwavering focus on elegance and quality. Jo No Fui jackets are superbly unique, blending classic styles and contemporary details for a powerfully distinctive finish. Full length jackets, blazers and cropped designs create sophisticated and feminine silhouettes to suit all occasions. Embellishments, subtle detailing and varying textures bring each style up to date.