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The eclectic Jessica Simpson label was founded by the American pop singer, representing modern American fashion. Like the singer behind the label, the Jessica Simpson brand is approachable but daring at sexy at the same time. Look to this label for contemporary takes on classic American style, inspired by vintage clothing and given a modern edge. Dresses include the lace detailed fluted dresses with a delicate tulle underlay and flirtatious print halterneck dresses, well styled with an oversized denim jacket and cowboy boots.

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